At YOXO FESTIVAL 2024, many companies and universities conducted proof-of-concept experiments and demonstrations, creating opportunities for collaboration between exhibitors across industries and business categories, interacting with citizens, and creating innovation throughout the city.
We spoke to JFE Engineering Co., Ltd., a member of the Yokohama Mirai Organization and exhibitor.
*"YOXO FESTIVAL - Future Experience in Yokohama"... Innovators and creators bring new ideas and technologies for the "future" and interact across disciplines to gain inspiration and experience excitement. It's a festival.
Details of YOXO FESTIVAL 2024please use this form.
Improving corporate awareness and contributing to society
---Please tell us the purpose of exhibiting this time and the content of the exhibit.
We exhibited for the purpose of letting the general public know about our company and implementing social contribution activities through next-generation development programs for children.
With the theme of "future" and "STEAM education," the booth featured board games to learn about environmental issues, experiments on extracting gas from garbage, experiments on generating electricity from fruit, and a job experience program for engineers.
<Details of exhibitionplease use this form.>
In addition to introducing technology, we have taken advantage of YOXO FESTIVAL's unique location in the city, including original programs that even small children can enjoy, and exhibits in collaboration with startups.
lots of smiling children
---What was the reaction from visitors on the day?
All advance reservation slots were filled, and so many children and families participated in the program that there was no free time left on the day. The reaction from those who experienced it was positive, and the event was crowded with smiling children throughout the day.
As originally intended, we were able to have fun doing science experiments, provide an opportunity to experience science, provide an opportunity to learn, and through that experience, we believe that the participants learned about our company and business.
Opportunities for interaction between departments and with other companies
---Do you have any plans for the future (next time)?
This time, we were recruiting staff for the day's operations from within the company. As a result, over 30 people from various departments applied to help run the event on the day. I feel that this is a very valuable opportunity and place for employees to not only promote their company to visitors and contribute to society, but also to interact with other departments within the company, with other companies such as startups, and to interact with citizens and local residents. Ta.
I think one of the attractions of YOXO FESTIVAL is that various companies, universities, and players exhibit and gather together.
I wasn't able to interact with other exhibitors this time, so next time I'll consider exhibiting with the aim of interacting with other companies as well.