As a citizen joint project with Yokohama City, Yokohama Mirai Organization supports the commercialization of excellent technologies and ideas of startups that will be responsible for the future growth of Yokohama's economy.Startup Social Demonstration/Implementation Support Program” was carried out.
This time, we spoke to Mr. Shinpei Shimomiya of Apelza Co., Ltd., one of the selected businesses.
Aperza Co., Ltd.
Mr. Shinpei Shimomiya
We provide a business matching platform for the manufacturing and manufacturing industries (media business) and a DX platform (SaaS business) that supports productivity improvement in sales and promotional operations. Through this program, we will match with the Yokohama Corporate Management Support Foundation (IDEC). Collaboration has been realized with "Technical Show Yokohama 2024" and "DX/Digitalization Promotion Fair for Small and Medium-Sized Manufacturing Industries", and our company's service "Aperza TV" will feature videos of exhibitors, exhibit contents, and lecture contents of the above events. content"Yokohama manufacturing company special feature 2024"publish.
-Please tell us what made you decide to apply for this program.
Our service is a BtoB business that specializes in the manufacturing industry. Therefore, media such as TV commercials and online advertisements have limitations in delivering information to customers who really want to introduce our services. Additionally, as a company based in Yokohama, we wanted to support the local manufacturing industry and customers.
We hope that by collaborating with the government, we will be able to make it easier for more people who need our services to know about them, and support local manufacturing companies. I applied for this program because of this feeling.
-Did you gain anything through this program?
First, by matching with IDEC, we were able to realize projects in collaboration with events such as the Technical Show Yokohama and the DX/Digitalization Promotion Fair, and we were able to introduce companies that were exhibiting there. Another important thing is that we were able to create a case study for future packaging of projects in collaboration with local governments.
This time it was created by IDEC.Manufacturing company guideAs a project linked to this, we have created a project to bring out the appeal of companies featured in the guide by filming and posting videos of their event exhibitions and seminar lectures. We believe that we have created a model that allows us to disseminate useful information from events and seminars for the manufacturing industry held all over the country, not only to those who attend them, but also to the world through our services. .
-Please tell us about your future plans.
We would like to continue collaborating with Yokohama City and IDEC, which have cooperated with this initiative, but by using this as a precedent, we will collaborate with local governments in other regions and participate in various events held across the country. We hope to disseminate useful information at exhibitions, events, study sessions, and seminars for the manufacturing industry.
Furthermore, since the support of the local companies introduced by IDEC this time is just the starting line, we are also considering supporting the next step toward sales promotion by utilizing the special features and posted videos published on Apelza TV. I want to go there.
-Please tell us your expectations for this project and Yokohama Mirai Organization.
The appeal of this project is that Yokohama City and Yokohama Future Organization can take shortcuts in the time and resources that would otherwise be needed by standing between Yokohama City and Yokohama Future Organization for matters that would normally require negotiation or for assets that are difficult to use. I think. I would be happy if this connection could be used at any time.
For example, if there was a mutually accommodating system in which companies could combine assets that are not being used effectively and other companies or startups could use them freely, I think demonstration experiments would become more active.
If this initiative is realized in the future, I hope that Yokohama Future Organization will function as a central entity that connects the assets of companies, universities, and government.
About the Startup Social Demonstration and Implementation Support Program